1. Instagram
- On the 31st January 2017, the day the final trailer was released, Ariana Grande posted it promoting it to her 95.2 million follower, she is additionally on the soundtrack.
- Emma Watson uploaded the film poster onto instagram which gained 1.5m likes and 16.9k comments
- The Beauty and the Beast instagram page (28th Feb) has 382k followers daily posting images of the cast and trailers of the film.
- The Beauty and the Beasts most recent post is an image of Emma Watson on the front page of vanity fair- receiving 15,758 likes.
- Tammy Hembrow (fitness model) posted a picture with "my lasting boutiques" Beauty and the Beast rose. She has 5.6m followers.
- Beauty and the Beast twitter page has 133.8k followers (28th Feb)- tweets photos of the cast and keeps fans up to date with trailers and information.
- Emma Watson tweeted an image of her on the front cover of Vanity Fair which Beauty and the Beast then retweeted.
3. Online magazines
- Forbes wrote an article on 'Beauty and the Beast'
4. Official website
- Disney website have page donated to 'Beauty and the Beast' where you can prebook tickets to watch it.
- Selling Disney merchandise like mugs and dolls of characters from Beauty and the Beast
- There is also the final trailer and short clips about the film and the making of it.
How was Chi Raq marketed digitally?
1. Official website
- Contains posters advertising the film and a summary about the film & how it originated
2. Chicago local media
- First press was negative as the film was accused of portraying Chicago in a negative light, centred around guns and violence. However it created a larger buzz around the film.
3. Instagram
- Vertigo productions Instagram page shared images of the front cover of 'Chi-raq'
- Teyonah parris (who has the leading role) shared images of 'Chi Raq' advertising it being on DVD. She posted many images around the time the film was realised and on the day receiving 2106 likes. She has 149k followers.
4. TV
- Teyonah Parris was interviewed on CNN about the 'Chi-Raq' and Pix11 news
How will Beauty and the Beast be watched online?
1.
How will Chi Raq be viewed online?
1. Due to 'Chi-Raq' being produced by amazon it is on Amazon prime.
